The publishing unit of Luna media GmbH publishes its own high quality family and lifestyle magazines. With the focus on subjects like fashion, interior, play, beauty, accessories and travel our magazines Luna, Luna mum and Luna play cover the whole spectrum of family-life.
As a corporate publishing agency, Luna media GmbH produces media for corporate communication tailor-made to meet customer requirements. Our professional team of graphic designers and editors creates customer and employee magazines, filled with journalistically produced content.
Our publishing service offers a wrap-around media creation service for both print and online projects, using our know-how every step of the way, from conception and project management to production, marketing and distribution.
LunaPrint Run 70,000 per issue |
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Luna is the first fashion and lifestyle magazine for families. The magazine showcases the colourful and cheerful facets of life with children. With ambitiously featured photo shootings of the latest fashions, interiors and toys, exclusive reports as well as creative and artful ideas Luna is an enrichment for family life. Luna is aimed at everybody who enjoys lifestyle, labels and high spirits.
mumPrint Run 80,000 per issue |
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mum is anything but a conventional self-help book. The magazine deals with everything, mothers-to-be and new parents are interested in: ranging from maternity wear and baby fashion to beauty and care advice up to the latest games trends. mum spotlights questions concerning the subjects pregnancy and the first year with baby and reveals some of the surprises in store during these exciting times. Peppered with interviews, reports, product-news and fancy photo shootings – realized with great attention to detail and very stylish.
playPrint Run 60,000 per issue |
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play deals with toys and games in their different forms. From modern to retro, the world of play is discovered afresh. With artistic photo shoots, exciting reports and interesting interviews, play whets the appetite for all kinds of playtime. The magazine for kids of all ages, no matter how big or small, is of interest to all fans of toys.
Lunamag.deUnique Users: 17.100 |
Lunamag.de
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Lunamag is our online magazine, designed for mothers, fathers and others who want to enjoy the colourful world of kids. It is a young, urban mix and the main subject areas are fashion, lifestyle, design, travel, play and art. In other words, everything that’s fun to do with children. Our bloggers allow the readers to take part in their lifes, they offer the chance to peer behind the scenes of the magazines Luna and mum, they present amazing pages and films from the www and report from trade fairs, fashion shows and photo shoots.
The customer magazine
Increased cost pressure and competition lead to a stronger commitment to the target group and the ambition to create loyalty to one’s own product. Unlike other media, customer magazines have established themselves increasingly on the market in recent years. Corporate publishing publications add market value, generate and raise sales and contribute considerably to customer loyalty.
Customer loyalty in the marketing mix
Customer magazines are the most important tools for continuous image cultivation, brand development and reputation building. Their information-based, journalism-style reporting fosters confidence, also due to the regular, reliable publication rhythm. Oriented directly towards their target groups, customer magazines are an economical, periodic tool for creating customer loyalty and, as journalistic products, they also enjoy the highest degree of credibility in the marketing mix. With reports on the company’s own product innovations, reference projects, social commitment, trade fair reviews as well as information concerning the company and industry sector, a customer newspaper is the ideal medium for customer acquisition and customer loyalty development.
Aiming for the target group
In order to become an efficient marketing tool, a customer newspaper must conform to the highest standards of journalism. Furthermore, it must reflect the visual orientation of its readers, arouse their interest with a mixture of information and entertainment, promote dialogue with them and its design and its content must correspond to the communication strategy of the company it represents. After a print edition appears, the topics in the customer newspaper can be utilised by the company in several ways – for its own PR work, to produce email-based newsletters and to set up and maintain an online archive.
Luna media GmbH has all the necessary journalistic and publishing skills. Competent advisers, concept developers, journalists, designers and media technicians ensure that your customer magazine will stand out promisingly in the ever-increasing jungle of publications. We also guarantee a smooth, flexible, rapid and therefore economical process.
Contact: Rebekka Rein | Tel.: +49 (0) 221 99033-360 | E-Mail: cp@lunamedia.de
Luna media GmbH takes on print and online projects of all kinds, from customer newspapers to glossy magazines and scientific guidebooks. We offer an all-round service from concept development to marketing, or if preferred, only the relevant components thereof. The services of our different departments – editorial development, graphics, product management, production, advertising sales, marketing and distribution – can be combined and booked to suit customer needs.
Concept development
Each publication is highly individual. That is why any concept development process begins with a survey of your company and target group. A team covering project management, editorial development and graphic design works together in close collaboration with your company to come up with a basic orientation and analysis of the look-and-feel of the new product. This process results in a publication which is perfectly tailored to your target group.
Editorial development
Throughout the development process Luna media GmbH can provide all necessary journalism services, from text creation and sub-editing to the final edit. A magazine succeeds on the publication market only if it is credible. And credibility must be based on quality. That is why Luna media GmbH focuses on expertise: only experts are recruited for our own editorial office, and the entire team. This guarantees that quality journalism is the basis of each publication, whether in the choice of stories, the writing itself, or the visual appearance of the magazine.
Graphics
Quality, eye-catching and lively visuals are vital for a publication’s acceptance among readers. That is why all media produced by Luna media GmbH bear a very individual and customer- oriented design hallmark.
Product management
Product management is where all the individual threads of a project come together. It is here where the coordination of the editorial content, art direction and production takes place. The product manager functions as the contact partner for our customers for all organisation and administration issues. He or she manages the budget and is responsible for project controlling.
Production
The production process is subject to constant quality control to ensure smooth running throughout the entire course of production – from final artwork to the finished product.
Advertising sales
Advertising is one of the major refinancing opportunities for magazines. The experienced Luna media staff take care not only of advertising sales, but also, the entire advertising coordination process, including the handling of payments and invoicing, if required. As a result of the synergy effects made available by the existing range of media, Luna media GmbH develops recommendations for sales promotion in a bid to attract a greater number of advertising customers.
Marketing
Each project begins with a market and target group analysis, the decisive factor in its success. Luna media GmbH plans, controls and co-ordinates the project, professionally marketing and advertising the finished product and developing a concept to attract readers. Our marketing approach ensures optimum impact on the target group and leads to the desired success.
Sales
Our sales department works hand in hand with the marketing and adjusts the distribution channels to the demands of the market accordingly. A tailor-made distribution concept is drawn up for each customer and Luna media GmbH provides a complete magazine distribution service package. We also take on the handling and controlling of the dispatch of print-products and coordinate contact to the wholesalers.
Contact: Rebekka Rein | Tel.: +49 (0) 221 99033-360 | Email: publishing@lunamedia.de
There are no vacancies available at present.
Luna media GmbH
Management:
Uwe Schröder
Address:
Breite Straße 40
D-50667 Köln
Postal:
Postfach 10 24 30
D-50464 Köln
Communication:
Phone: +49-(0)221-99033-0
Fax: +49-(0)221-99033-550
contact@Lunamedia.de
http://www.Lunamag.de
http://www.Lunamedia.de
Legal:
Amtsgericht Köln, HRB 65854
USt-ID-Nr.: DE 264 875 422
Sorry, this entry is only available in Deutsch.
Sorry, this entry is only available in Deutsch.
Sorry, this entry is only available in Deutsch.
Sorry, this entry is only available in Deutsch.
Sorry, this entry is only available in Deutsch.
Sorry, this entry is only available in Deutsch.
